Privacy & Cookies Policy

1. Data We Collect

Technical data: IP address, device/browser data, pages viewed, referral URLs, and cookies. Collected via analytics tools (e.g., Google Analytics 4 and Google Tag Manager) for metrics, performance, and security.

Contact data: Information you provide in forms (name, email, company, message) via services such as EmailJS or SendGrid, solely to respond to your inquiry.

Estimator inputs: Non-sensitive parameters you provide to receive an indicative cost estimate. We do not use estimator inputs to create a user profile.

2. Purposes & Legal Bases

We use data to: respond to inquiries, operate and secure our site, measure performance, and improve services. Legal bases under GDPR include consent (for cookies/marketing) and legitimate interests (security, analytics in aggregate, site operation). Under CCPA/CPRA, we do not sell personal information.

3. Google Cookies for Advertising

We use Google technologies (e.g., Google Ads remarketing, GA4) that place cookies to measure conversions and show advertising based on your interactions with our website. You can manage or opt-out of personalized ads via Google’s Ads Settings and see Google’s privacy practices at policies.google.com.

4. Data Sharing

We do not sell your data. We may share limited information with service providers (e.g., hosting on Vercel, analytics/ads providers, email delivery services) bound by contracts to process data on our behalf.

5. Retention

Contact form submissions are kept only as long as necessary to address your inquiry and reasonable follow-up. Aggregated analytics data may be retained for longer to evaluate site performance.

6. International Transfers

Data may be processed in countries outside your own. When applicable, we rely on appropriate safeguards (such as standard contractual clauses) required by law.

7. Your Rights

GDPR: access, rectification, erasure, restriction, portability, and objection. CCPA/CPRA: know, delete, correct, and opt-out of sale/sharing (we do not sell). Argentina (Ley 25.326): access, update, and deletion rights. To exercise rights, contact: contacto@appwiseinnovations.com.

8. Cookies Management

You can manage cookies in your browser settings and via the consent options available on our site (if present). For GA opt-out, you may use tools like the Google Analytics Opt-out Browser Add-on.

9. Security

We implement reasonable technical and organizational measures to protect data. No system is perfectly secure, but we strive to safeguard information in transit and at rest.

10. Contact

For privacy questions or rights requests, email contacto@appwiseinnovations.com.

11. Changes

We may update this Policy from time to time. The latest version will be posted on this page with the effective date.